 |
| after ice storm |
Tom Scott looks at the question as to why social media
influencers (and that presumably includes bloggers like me) must disclose
conspicuously if they were paid for commercial promotion of a product or
service or received a free sample to review (like a free DVD of Vimeo link of an
upcoming film, which I often do). In a sense this makes a post an "advert". These
are FTC requirements in the US. YouTube has additional rules so as not to confuse advertisers.
On the other hand, commercial broadcast television
does not have to make these disclosures (nor do normally produced motion
pictures) because normally the audience is presumed to know the context
already. The UK is a little stricter
about this than the US, however.
The basic concepts are “payment” and “control”.
No comments:
Post a Comment