Friday, April 24, 2020

Does YouTube's self-certification program set a trap?

Richard Hoeg, in Michigan, with Hoeg Law, talks about the risks of YouTubers signing up for YT’s self-certification program of advertiser-friendliness.

Despite a particular user’s good-faith belief that their content is advertiser-friendly, even for most advertisers, YT’s robots could decide that some topics are unusually sensitive and could result in demonetizing the entire channel or, in some extreme cases, completely removing it.

Hoeg seems to have run into an issue where he discussed a conspiracy theory linking coronavirus to 5G wireless technology (and soon we may have 6G).  To most of us, the theory sounds absurd (like Trump’s playing games with drinking household cleaners for coronavirus, which caused a real flap online Thursday).
Advertisers and social media platforms indeed are getting concerned with the intellectual immaturity  (or general factual illiteracy) of “average users” when they encounter conjectural content. 
Another concern to keep in mind is that the EU Copyright Directive is so strict (in theory) that YouTube has started thinking about precertifying content creators, at least in Europe, before they can post at all.  YouTube had warned about this possibility in the fall of 2918 

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