Tuesday, March 17, 2020

How YouTube influencers should behave; YouTube discusses how public health threat affects operations

I’ll take a break from coronavirus and present Ian Corzine’s 4-minute video “So You Want to Be an Influencer”.

This video discusses the legal issues if you get corporate sponsors for your videos and promote their products.  The FTC has rules to follow (Canada and UK probably similar). You generally have to disclose if the company gave you a free product.  This is particularly the case on tech channels were computers and apps or related products are presented. 
 I often get free screeners (usually private Vimeo video pw links) from some indie motion picture distributors who know me, and I always identify the fact that I received a free otherwise copyrighted "copy".  He suggests that you can, and perhaps should, use a "#ad" or say "this is an ad".  In my case, I would have seen the film anyway normally and I don't consider the review to be an "ad" in the usual sense. 

Yet, in the tech channel world, it’s a pretty good way to have a wholesome impact, remain advertiser friendly, and skirt the edges of political and social policy without having to take sides, but remain objective.  
YouTube has a corporate blog post March 16 explaining how it is dealing with the challenges to its workforce from disruption by coronavirus.  It bears careful reading. 
Picture: My ASUS laptop and I paid for it (in 2016).

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