Monday, February 03, 2020
"Is Blogging Dead?" Create and Go has some good advice, and times are changing indeed
“Is Blogging Dead? Does It Really Have a Future in 2020 and Beyond?”
This is a 16-minute video by Create and Go, with advice similar to that of Blogtyrant.
OK, he is certainly right about most of his points. Today, longer, in-depth blog posts do much better than short ones, and I notice this on my own blogs, where a brief post just keeping track of a news item that is otherwise widely reported doesn’t get many clicks.
The idea of frequent posting about many topics is dying. Yes, that is what I have done over the years, and it used to work a lot better than it does now, and I agree with him. And newer Mommy blogs (“Dooce” notwithstanding) apparently don’t do as well as they once did.
One “problem” is that since about 2013, video blogging – YouTube – has taken over a lot of users. However, you can read a detailed blog post and get serious information about something (like, right now, coronavirus) than you can watch a 30-minute video.
And YouTube has become controversial for a lot of reasons, with all the demonetizations of political content, largely because of radicalization, accusations of foreign meddling, polarization, and the like – and it got much worse after Charlottesville and again after Adpocalypse (Maza-Crowder).
Blogging inverts the presentation, with embedding of videos, which could be from third party sources and rarely would need licensing or permission (there is a courtesy issue). He recommends developing skill in multi-media.
I have covered multiple topics of a social and political nature, and much of my work has been to “connect the dots” among many legal or political threats to independent user generated content today. I’m am a subject matter expert not so much on any one of them alone (like net neutrality) but on how they work in combination. I am somewhat known in the video blogging community as that pest blogger who keeps warning us of how we will get in trouble.
My best chance for real SME (subject matter expertise) as he explains it, is probably music composition, or my sci-fi novel and screenplay. There are reasons why the music might work, but I have to finish the music itself and actually get it working properly in Sibelius (etc) and make it presentable and playable for performers. There is more technology for me to master (and there are problems with Avid and Apple right now regarding releases and compatibility – but that’s another opportunity for expertise). The music subject matter opportunity stresses that the underlying priority is the music (or whatever "business product" you are selling or promoting), and the blog is then secondary to its purpose -- it's again about "implicit content".
In the past, I was a detailed SME on "don't ask don't tell" because of my own history (not the same as the transgender policy today) and I was also an expert on COPA (not COPPA) for which I was a sub-litigant. (But COPA affects COPPA, and that's another discussion). Another area where I connect the dots is the importance of "downstream liability" protections for platforms (Section 230, DMCA Safe Harbor, and the destruction of all of this in the EU with Article 17, etc.)
The science fiction is, well, what really is out there (extraterrestrial life, consciousness, etc). I do have a controversial theory that could stand up to the physicists in coming years.
What I am not good at is tribal politics, and I will be moving away from them. I am a gay male and libertarian, and I think wokeness is self-destruction and won’t work. (Look at what happened to China).
The young man who presents the material seems to have disfigured himself by shaving his left arm and tattooing it. I see body art as disfiguring. A distraction. I don’t care about the race or gender (even binary or not) of the presented, but I’ve never dug permanent body art. But like in a 48-hout film project, “that’s my opinion”. You didn’t ask, but I told.