Tuesday, January 28, 2020
Many YouTube creators lose revenue to COPPA, as YouTube apparently prepares to age-gate its Kids App separately
Ian Corzine gives several examples of YouTube creators
decimated by YouTube’s implementation of the COPPA rules on Monday Jan. 6.
YouTube seems to be moving toward an environment where
the YouTube Kids App will be totally separate and age-gated, and content
creators will have to submit for pre-approval, if they are kids’ creators. This means there is a model for earning
revenue without persistent identifiers, but it is not open to ungated
submissions.
One creator of mostly kids’ materials has earned
almost zero revenue in January.
Another had to unmark made-for-kids automatically
assumed to keep kids from watching his animated adult videos.
In my case, since I am not monetized, I marked one
video as MFK because it had model trains and had an unusually large number of
visits for the entire channel. This was
easy to identify by sorting the videos by numbers of visits.
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