Tuesday, January 07, 2020
Facebook executive admits that Facebook's tools, even if used legally and properly, tend to help Trump
Craig Timberg and Nitasha Tiku report that Facebook executive
Andrew Bosworth report that Trump won in 2016 not because of Russians but
because Trump’s team mastered Facebook’s advertising system to microtarget voters
in swing states, leveraging the electoral vote power of rural voters.
This doesn’t seem to be about misinformation. It’s more about skilled use of persistent
identifiers, now a big controversy with laws like COPPA (CCPA has similar
effects with regular websites).
The article went into bizarre references to the Lord
of the Rings, where Frodo wants to keep the ring at the end, as it is the key
to the knowledge of good and evil.
The article reports that Bosworth concedes we could
have the same result in 2020. The irony is this is a logical result from a world of user-generated content with a rather non-elite readership.
It was less clear how much difference illegally
exported data to Cambridge Analytica made.
I'm heeding thoughtfully the situation with Iran's "retaliation" it is too hard to say yet what it will mean.
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