Sunday, August 11, 2019

YouTube seems to be inconsistent on demonetization, giving slack to biggest independent creators


The Washington Post, in an article by Elizabeth Dwoskin, reports on YouTube’s inconsistent moderation and monetization standards, and maintains big stars like Pewdiepie and Logan Paul get “wrist slaps” and are allowed to go back to their usual business because they generate so much revenue for YouTube.  

ArsTechnica has a similar article here

The article also describes the difficulties in content moderation, which is becoming unsustainable.
  
Another problem is inconsistent culture.  Probably a majority of mainstream adult viewers are not offended or very sensitive to videos that marginalized communities call out. Pewdiepie is a good example, as most viewers see his games and animation as satire or plain entertainment and don’t see it as prodding the right wing. It’s hard work to be a consistent entertainer who can bring in so much revenue with video that is of good technical quality. OK, Logan Paul wants do push hyper-masculinity.  Maybe some of us need that.  Prager U will approve. 


The article also notes that the FTC is already regulating some social media issues (despite the controversy over Trump’s intended executive order, yesterday’s post).

David Pakman, in particular, has noted that YouTube seems to be trying to drive viewers to “ad safe” content from larger companies and legacy creators.  But there also seems to be an underlying political motivation.  There is a belief that independent creators are diluting viewer hours and causing layoffs and job losses in more guilded legacy companies.  Non-profits and activists, especially on the left, complain that independent creators dilute activism and solidarity and tend to get in the way of getting political change to happen.  YouTube (and Facebook, recently, too, with its plan to have a legacy news page and to make its normal user interaction more ephemeral) seem to be taking the position that “do it yourself” activism may not be such a good thing and that people with strong egos need to reconsider their priorities.

Tim Pool (Timcast) also weighs in here. He mentions low-profile conservatives getting banned. That can happen to me, although I have an "unusual" business model which refuses to "play ball" with conventional activists (who really want me to join them). 

No comments: