Wednesday, August 14, 2019

Tumblr sold by Verizon to Wordpress owner for almost nothing

Verizon is selling the blogging platform Tumblr to Automattic, the owner of Wordpress, for a very nominal amount.  The Verge story by Julia Alexander is here.  

Tumblr was known for terse, photo-heavy personal blogs.  But in December it attracted attention when it decided to ban “adult” content, which was thought to hurt LGBTQ creators.
It’s a good question, whether the platform will be combined with Wordpress technically, with some sort of plugin manipulation.  Will Tumblr users be offered a conversion tool to convert to Wordpress? 
When AOL discontinued Hometown in 2007, Blogger offered a conversion tool.
But it is hard to see how free Blogging platforms make money in the age of social media.

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