Friday, April 05, 2019
Carlos Maza, Tim Pool separately take on whether tribalism is necessary for Internet video business to succeed, and this really matters now
Carlos Maza’s video “Why Every Social Media Site Is a Dumpster Fire” starts today's discussion.
The main takeaway from his video (Sept 2018) is that you have to behave tribally to sell things and be successful (make your Internet operation pay its own way, which I have talked about before).
Yet Tim Pool (non-tribal indeed) seems to refute the idea. He just passed “The Young Turks” and has a tremendous posting today. Today he discussed his business plans – too intricate to describe right here.
Julia Alexander has an important article on The Verge on how YouTube is moving away from user generated content as a way to make a living, to established companies. Situations like the EU Copyright Directive (to the extent that the effects spill out over the world) and now concerns over the subtle problems of avoiding terror promotion (yesterday) are part of the change. But there were problems all the way back to about 2014 according to her.
In the broader context, I’ve discussed before that politically or issue-oriented independent speech needs to be able to support itself. That’s partly because of these other issues (I won’t rewalk the entire argument here, but I will again, soon, I’m afraid I will have to).
There is an idea that to show people matter to you, then you need to be able to sell them things they want or need. Maza’s video says, to sell you have to make people feel they belong to their tribes. Pool says, not so fast. We can get beyond this.
John Fish coincidentally took this on this week (TV blog).
Connect the dots, everyone.