Tuesday, September 11, 2018

Facebook post-boost (for me at least) requires identification verification by mail for political discussions that don't actually sell anything (for "advertorials")



Yesterday (September 10, 2018) I placed a major posting linking to my own Wordpress post on my concerns about the way the mainstream media covers the threats to the electric grid(s), on my Facebook Author Page.  I also placed it on the account timeline (normally fed to “Friends”).  But the Page is more like a news blog than a “friendship” thing; it’s more intended for professional purposes. 
   
Facebook offers the ability to “boost” a post in a geographical area to show it to more people who don’t know you (that is, me). Typically it costs about $10 a week. 
  
Facebook first accepted the post (after a few hours) but then sent the email

“We have reviewed your ad more closely and have determined it doesn't comply with our Advertising Policies. This ad will not be active any longer until you edit it to comply with policy. You can click the ad name below to see why it wasn't approved and make edits.”

The reason (illustration) was that “your page has not been approved for ads relating to politics or matters of national importance.”  FB gives a link for approving political ads. 
  
I had successfully boosted similar posts on progress with North Korea (post Singapore) and onthe EU Copyright Directive issue, without incident.

It would appear that ads normally are intended to actually sell produces or services.  This post is more like a paid “advertorial” in a newspaper.

But it is odd that the ad was first approved and then rejected.  The wording of the advertorial started by noting that I don’t generally run fundraising campaigns for non-profits under my own name or brand, but expect visitors to go to the news articles and makeup their own minds. So perhaps I am not “playing ball”.  Then, the topic of this advertorial was of a particularly grave security matter, potentially.  This may have gotten their attention.  (Do datacenters for tech companies have Faraday protection?  Maybe.)  So then I have to prove I am not from the IRA in St. Petersburg, Russia.
   
Essentially, the edit of the application required (1) setting up two-factor authentication (2) submitting a passport or driver’s license photo (front and back) to confirm residence in the United States and (3) last four of social security number.
  
I had trouble with the photos.  They have to be high definition (1000 x 1500 pixels) and the first set of photos was rejected for glare. The second set was accepted.  I have to wait for a letter address verification by US mail to send back as the final step in verifying identity.
Only then can the boost be re-approved.

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