I feel put off by being prodded by Facebook to add non-profit campaigns to my page. They have to be mine first. Likewise, I generally don't respond to "Take Action" calls from non-profits to call politicians about narrow issues. I will write politicians by email for bigger issues and go into detial when something is more than crying wolf about one constituency. For example, the hype about network neutrality sounded like Chicken Little; but the damage done to free speech by the FOSTA-Backpage-Section 230 issue seems more serious, as are the implications of foreign manipulation of US social media ("the cretins").
Generally, I won't waste "speech capital" on one narrow issue. I won't be recruited to in turn raise money or bring others into a one-sided campaign if I believe both sides have validity, and it is "somebody else's" problem that I am personally distant from. I would work in a dedicated manner on the EMP threat issue but not on bathroom bills.
But there is a difference in incentive to political activism as opposed to directly assisting others.