Wednesday, February 07, 2018
Facebook seems to prod users to pimp out "other peope's" fundraisers
So here is more buzz on Facebook doing a “go get small” on the time you spend on the site.
And Facebook is “bragging” about slightly less time being spent on the site, as New York Magazine analyzes.
Yesterday, Facebook tried to goad me into setting up a fundraising campaign on my (friends) page. It even named other friends who had done so. When I spot-checked a couple of these pages, I could not verify that they had done so.
I generally do not raise “other people’s” fundraisers under my own branded public Internet pages that are based on my name or wordmarks. I report on many things, and these include many nonprofits. I usually link to a nonprofit’s home page and sometimes to fundraising or petition pages, and I am perfectly fine with visitors “taking action” when they find these button pleas on these pages if they choose to do so. But this happens only after linking to another page. This way I maintain a certain objectivity and neutrality, which is important to me.
It is of concern to me that Facebook would try to “push” personal interaction by trying to get people to use their sites to run fundraisers. Frankly, I do use social media sites to “publish” with some social interaction (like I visited a friend in Florida in November) but conversely I don’t like to use social media as the main tool of interacting with others. I don’t have the “fan base” or following to tell others (even with some strategy involving relative privacy settings) what choices they should make, as to charitable giving for example. My own charitable giving is generally private, a lot of it through trusts, and some of it reflective of a deceased mom’s wishes, as well as obligations spelled out in a trust to beneficiaries. Social media would not be the right place to carry this out.
I’m quite struck by the culture of aggressive online behavior that developed in the past (especially during the first dot-com boom) in order to monetize content, which admittedly is often necessary to pay its way (think about the paywall problem). That is running into resistance to emails (spam and malware) and ads (popups), and I rarely engage ads myself on websites.