Thursday, January 18, 2018
YouTube narrows volume requirements for ad eligibility, and adds human scrutiny honor wishes of advertisers
YouTube is tightening the requirements for its channels to become eligible for ads, as explained here. There had been a requirement of 10000 total views but now there is a requirement of 1000 subscribers and 4000 hours watch time within the past twelve months.
There is also increased scrutiny over Google Preferred channels, with more manual supervision of content for appropriateness for their advertisers, who do not want to appear on videos that appear to be “hate speech” or sometimes sexually explicit.
The New York Times has a story about the policy by Daisuke Wakabayashi here.
Google does not seem to have enforced minimum volumes for Adsense on blogs or other sites. But that may have to do with the way Adwords is sold or pitched to publishers (as on YouTube).
My own videos, mostly shown on Wordpress, are generally short and I usually take them at events or of outdoor attractions on trips. They would not have achieved the required volumes to qualify for ads. But if I were to increase the quality of videos and focus on a narrow, compelling topic (let’s say some national security issues right now, with Trump in office) I certainly can imagine qualifying.
But controversy is more likely to attract visitors and viewing hours.
I have some higher quality videos on Vimeo, here , where it was easier to upload big files. They would probably attract more visitors if moved to YouTube.