On the Business Day section of the New York Times on Monday, July 25, 2016, John Herrman writes “In media company advertising, sponsored content is King”. Online, the title is more specific, "How sponsored content is becoming king in the Facebook world".
Sponsored comment is becoming common on some news sites (like CNN) and often looked like it is truly “journalistic” in character.
And it’s becoming common on Facebook. I recently set up my author’s page on Facebook and paid for $50 of advertising , and did get quite a bit of exposure and “likes” for about three weeks.
But the growth of sponsored content reflects the difficulty in sustaining Internet business models based on consumer willingness to engage ads, given all the popup blockers and "do not track".