Saturday, May 28, 2016

Newspaper association files action with FTC on ad blockers

The Newspaper Association of America has filed a complaint with the FTC regarding the deployment of ad blockers, particularly on mobile devices, link here.

The Washington Post carried a story today by Elizabeth Dwoskin, regarding the practice of “paid whitelisting”, which seems to allow ads to get around blockers, or substitute them.  It sounds like a kind of extortion on the ad industry, upon which Internet business models depend.

I rarely look at ads myself, and find that on some sites (even reputable broadcast sites), ads will take over and prevent the viewing of news content.  I find pop-ups and “continue to site” even on regular corporate sites (Forbes) to be cheesy and time-wasting.  But content has to be paid for somehow.

Update: May 31

The New York Times has a story by Mark Scott, about the concerns Internet companies have about ad revenue, especially from mobile devices, and especially from the developing world where blockers are curiously more common.

No comments: