Wednesday, May 04, 2016

Blogging guru surprises everyone by advising that most blogs should not carry ads

Australian blogging guru Ramsay Taplin (a little younger than Mark Zuckerberg) shocked everyone this morning on Facebook with an article “Why you might want to reconsider using ads on your blog”  I recirculated it through Twitter immediately.

Although probably not an issue with commercial ad networks (like Adsense, which Rmasay has criticized for other reasons) one possible additional reason could be to evade the malvertising issue of late.

One is left with wondering, if Ramsay is right, what happens to the business models of “free service” platforms like Blogger and Wordpress, which are starting to offer https free now.  What happens to their business models?

In the meantime, I’m waiting to see what Ramsay has to say about the importance (or lack thereof) of https for blogs that don’t directly engage in e-commerce (which can always be placed on a separate domain anyway).

Ramsay’s advice does seem to be appropriate for narrowly focused blogs associated with small business or with hobbies or specific lifestyle pursuits.  I can imagine how his advice would work on a blog about chess openings, which I could be capable of running (and attracting “professional” contributors).  Other examples: triathlon or marathon participation, model railroading, physical fitness in general (the area Ramsay started in – although it’s easy to imagine how some associated topics, like weight loss products, can quickly become trite and cheesy), financial and retirement planning (which, again, can become trite and filled with speculation – look at the entire Porter Stansberry crowd).  Classical music (particularly as it fits into modern popular idioms, possibly even hip-hop) lends itself to his ideas.  Timo Andres (composer and pianist) has an effective blog, but the sites of some of his other contemporaries are less effective.  Sites by book authors and independent film makers are often less effective than they should be.  However, Mary Ruwart (“Healing our World”) has an effective blog.  You can try the blog of “Andrew Jenks Entertainment”.  The most popular specialty area of all has historically been the “mommy blog” (Heather Armstrong’s “Dooce”, which she started after getting fired for talking about her employer in a blog in 2002).

In my case, I'd need to develop "news" partners.  More of that later.

Wordpress offers a missive by Cheri Lucas Rowlands, "Four Tips from Seasoned Bloggers".

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