John Herrman has a “bits” column (no relation to Vox technology commentator Tim Lee as "@binarybits") today, on p B5 of the New York Times, “How Online Media is tested when social media comes to town”.
Herrman describes a “publication” as a multisided marketplace: readers, advertisers, writers (me), and, with some platforms (Facebook) app developers.
Had I developed, when you, as a classical musician or composer, my own activity would be much narrower or taller now. I might not has been as far from that goal as most people think (something I have been showing lately on my Wordpress “media” blog, and something I expect to augment). But then, I might be in the same boat as everyone else, if something happens to all of us.
The one big “hole” in Ramsay’s or Hermman’s theory is security – how much attention, for example, do we all need to pay to https? Plenty, if the mantra is now “always be selling” (eg, “always be closing” from the comedy movie “The 100 Mile Rule
A recent firing at Salon shows that things are getting difficult at progressive online magazines, because they really have to pay their own freight (story).