Recently I got a bombastic mailing from the Mayo Clinic for what looks like a simple periodical subscription about personal health. I know that the nearby Virginia Hospital Center became affiliated with the Mayo Clinic. And I remember the town of Rochester, MN well from the years that I lived in Minneapolis (1997-2003). I recall that when Washington Nationals baseball player Jayson Werth broke his wrist on a Sunday night game in 2012, he immediately flew to the clinic in Minnesota for “state of the art” restorative surgery (and then maybe shopping at the Mall of America).
I don’t answer “robocalls”, and I don’t respond to being directly contacted to sell me much of anything. (“Don’t call me, I’ll call you.”) Part of it is just about time management: there are far too many calls, spam emails, and conventional postal mailings (still) to respond to. It’s like a hiring manager giving each resume a maximum of five seconds attention. The shoe is on the other foot.
But part of it has to do with my personal resentment of personal manipulation for its own sake. My own adult lifestyle has always been very “independent”. That’s partly concomitant with the kind of work I did – individual contributor in information technology shops. I didn’t have to go outside and “sell” things, and learn how to manipulate people for an employer’s gain (“overcome objections” and all that “always be closing” stuff). In retirement, I’ve learned that isn’t the real world for most people. We’re supposed to be social creatures and need others to sell things to us. It used to be that a reasonable number of telephone calls for sales and even door-to-door knocks was normal, acceptable, and even expected. No more. But some companies do not seem to have caught on with the new reality.
The "Personal Journal" of the WSJ offers this piece by Elizabeth Bernstein, "Friendship advice: when your best friend brings a crowd: 'Focusers' prefer time alone; 'Diffusers' like to socialize in groups". But a "focusers" is more like to have at least one blog.
Second picture: This was the public library (where "it's free") in Washington DC where I went to research term papers in high school.