The Federal Communications Commission has announced that it will not seek regulations imposing mandatory “do not track” on what it calls “edge providers”, which are your big social media companies enabling user-generated content, and might include major companies offering shared web hosting to ordinary people and small businesses at low cost. The FCC link is here. Mandatory "do not track" could undermine the business models that under-gird user-generated content (although not as much as gutting Section 230 could).
Electronic Frontier Foundation supports this restrained approach, in an article by Jeremy Gillula, link here. That’s because these providers face competition and don’t control “all” of your traffic the way your telecommunications provider (like Comcast or Verizon) does. There is a difference between providing a service platform, and providing the actual Internet connection itself.