Tuesday, September 01, 2015

Crackdown on ads with Adobe-flash could affect Internet publishing

Forbes reports further on the crackdown on unwanted ads by Apple in upcoming mobile operating systems, to say that as of Sept. 1, Google Chrome will block ads with embedded Adobe Flash, link here. The story by Robert Hof is “Billions of ads are about to die a well-deserved death”,  On one of my computers, they are already blocked by curtailing Shockwave.  Adsense still seems to accept them, however.
Forbes also commends Google for separating out ads in search results, so they aren’t intrusive. (I don’t see them on Bing searches;  I just tried “Avid” on both.)  It also likes Facebook’s strategy.
But Forbes thinks the “crackdown” will be hard on online publishers who depend on ad selling to make a living or to stay online. Those with capital from other places and who simply want a soapbox aren’t affected – except that this “freeloading” or “lowballing” is disruptive to Internet business models in the long run (rather like credit card users who pay off balances in full and never pay interest).
Mike Shields reports in the Wall Street Journal Monday, p. B6, that Facebook has added a “tool to detect unauthorized video uploads” from content providers who want to monitor authorized reproduction of potentially monetizable content, link here But this would not seem to affect automatic YouTube embedding.

No comments: