Wednesday, August 12, 2015

What is "inbound marketing" on social media?

I thought I would pass along an article tweeted by J. Dominique from his site, the piece called “stop trying to sell me stuff!:  How to go from outbound to inbound marketing”, the site itself called “Inbound Marketing: Content Specialist”, link here.   
I have noticed recently that I did get a lot of twitter followers (but not necessarily more Facebook friends) after posting another sales link for my books on my Wordpress site, specifically here.  I got some more “friends” on Google+ after commenting on some classical music performances on YouTube while signed on to my Google account (which defaults to posting the comment on my Google+ stream and apparently into the search engine posts on the work or performance). 
I think the last point is more what Dominque is talking about.  Blog posts, and social media posts (or tweets that link to these or to news articles) should actually help perspective customers or clients in some tangible way related to their interests or needs.  Classical musicians and performers tend to pay attention to social media comments on their work when the comments are constructive.  So to motion picture producers, directors, and actors;  many (especially younger) are more approachable than the public thinks.  Maybe the rock stars, because of the sheer volume of fans, are harder to reach.  But a lot of media content providers are in the business of making a real living and value some interaction with the public.
So, naturally, depending on one’s niche, posts about tax tips, estate planning, insurance, investing, home maintenance, cars, cycling or any sports activity, or recipes, all are more productive than just content attempts to push commodities (self-published books in my case) on consumers.

All of this needs to be considered in the content of “niche blogging”, the recommendations of “Ramsay Blogtyrant” that I mentioned before.

The other side of this universe is, of course, the cheesy side, where sales people desperately make cheap pitches, whether spam or silly cold calls or texts, to consumers who just don’t need this now (but might have needed it twenty years ago, which is part of the rub).

In the meantime, more cases of people being disciplined at work or fired or social media posts pop up.  The latest concerns a police officer in Asheville, NC, after an auto accident that the officer caused, story here.

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