I thought I would pass along an article tweeted by J.
Dominique from his site, the piece called “stop trying to sell me stuff!: How to go from outbound to inbound marketing”,
the site itself called “Inbound Marketing: Content Specialist”, link here.
I have noticed recently that I did get a lot of
twitter followers (but not necessarily more Facebook friends) after posting
another sales link for my books on my Wordpress site, specifically here. I got
some more “friends” on Google+ after commenting on some classical music
performances on YouTube while signed on to my Google account (which defaults to
posting the comment on my Google+ stream and apparently into the search engine
posts on the work or performance).
I think the last point is more what Dominque is
talking about. Blog posts, and social
media posts (or tweets that link to these or to news articles) should actually
help perspective customers or clients in some tangible way related to their
interests or needs. Classical musicians
and performers tend to pay attention to social media comments on their work
when the comments are constructive. So
to motion picture producers, directors, and actors; many (especially younger) are more
approachable than the public thinks. Maybe the rock stars, because of the sheer
volume of fans, are harder to reach. But
a lot of media content providers are in the business of making a real living and
value some interaction with the public.
So, naturally, depending on one’s niche, posts about
tax tips, estate planning, insurance, investing, home maintenance, cars,
cycling or any sports activity, or recipes, all are more productive than just
content attempts to push commodities (self-published books in my case) on
consumers.
All of this needs to be considered in the content of “niche
blogging”, the recommendations of “Ramsay Blogtyrant” that I mentioned before.
The other side of this universe is, of course, the
cheesy side, where sales people desperately make cheap pitches, whether spam or
silly cold calls or texts, to consumers who just don’t need this now (but might
have needed it twenty years ago, which is part of the rub).
In the meantime, more cases of people being
disciplined at work or fired or social media posts pop up. The latest concerns a police officer in
Asheville, NC, after an auto accident that the officer caused, story here.
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