Saturday, July 18, 2015

Even Wall Street Journal encourages monetized, niche blogging

It’s not just “Blogtyrant” (Ramsay) who have been pushing the commercialization and monetization of blogs as an existential matter.  Back on January 26, 2015 the Wall Street Journal had run a piece by Kevin Brass, “How to become an online celebrity – and get paid for it; the secrets social media stars use to pull in big incomes on Twitter, YouTube and Blogs”, link here.

It still strikes me that all this advice is about the Big Niche, which can grow concentrically into bigger niches.  But it still is about what “other people want”.  It may be about gardening, but not about making people eat their vegetables.

I certainly agree with some of the points here – especially about video, and I need to get back to Final Cut soon.
It’s interesting, though, that this expands to supposed whitelist sites – conventional social media, and that the interest is in accumulating followers or friends. 
I find myself that on Twitter, it’s pretty easy to get more followers of a purely commercial nature (in my case, especially about book self-publishing).  Bu it’s hard to get “quality” people to follow you.  In fact, because my own Twitter inbox feed is so diluted with ad-like promoted stuff, I find myself going back and checking the tweets of maybe the ten or so people most interesting to me manually every two or three days.  A lot of people seem to do this with me rather than “follow” me.  My own experience is that younger adults are more approachable socially than those in my own age range, and that is interesting.
One thing I notice with a number of people – it seems to take them a long time to “get things done”.  Various projects they have that look so promising remain under wraps.  That’s the case with me, too – finishing the next phase of the music, screenwriting, and video. 
I haven’t gotten into guest blogging (I get emails about this) and becoming other people’s press release agents (I get this, too), because I have my own work to finish, and because I am trying to keep some journalistic objectivism.  Yes, I’d love to work with a Vox, a CNN, or a “pedia” – and I’ll have more ideas soon on how I could make that happen.

No comments: