Sunday, April 05, 2015
Social media users get cynical about expecting to pimp their companies
Facebook user “Dutchsinse”, who likes to post mega-warnings about catastrophes (especially earthquakes) wrote Saturday “If you get involved online, be prepared to have your life destroyed”, as here. I think some of his warnings are valid (like how the East Coast could have a tsunami from the Canary Islands, the Cumbre Vieja volcano).
But it’s the comment about using social media to self-broadcast, which he does just as I do, rthat caught my eye. Remember what happened to me when I worked as a substitute teacher and the fiction screenplay short I posted in 2005 was misread out of context.
Allison Freer (author of “How to Get Dressed”) was mandated by her publisher describes, in this YouTube clip, being expected by her publisher to do pushy self-promotion on social media. I’ve been pestered to become more aggressive with my own books, but it my circumstances that would drive people away.
But now many companies (like insurance and finance) expect agents to build (or even buy) lead lists and promote produces on social media. In fact, as “social capital” has gotten looser (even to the chagrin of libertarians like Charles Murray and even David Boaz), people resist being contacted cold (either online, by phone or by doorbell) to “buy things”. My father used to say he could sell anyone anything (but he didn’t – he did great customer service for the retail outlets he wholesaled to).
Sales culture has changed, and as Terrence Howard’s film “Hustle and Flow” says, “It’s hard out here for a pimp.”