Facebook user “Dutchsinse”, who likes to post
mega-warnings about catastrophes (especially earthquakes) wrote Saturday “If
you get involved online, be prepared to have your life destroyed”, as here. I think some of his warnings are valid (like how the East Coast could have a tsunami
from the Canary Islands, the Cumbre Vieja volcano).
But it’s the comment about using social media to
self-broadcast, which he does just as I do, rthat caught my eye. Remember what happened to me when I worked as
a substitute teacher and the fiction screenplay short I posted in 2005 was
misread out of context.
Allison Freer (author of “How to Get Dressed”) was
mandated by her publisher describes, in this YouTube clip, being expected by
her publisher to do pushy self-promotion on social media. I’ve been pestered to
become more aggressive with my own books, but it my circumstances that would
drive people away.
But now many companies (like insurance and finance) expect
agents to build (or even buy) lead lists and promote produces on social
media. In fact, as “social capital” has
gotten looser (even to the chagrin of libertarians like Charles Murray and even
David Boaz), people resist being contacted cold (either online, by phone or by
doorbell) to “buy things”. My father
used to say he could sell anyone anything (but he didn’t – he did great
customer service for the retail outlets he wholesaled to).
Sales culture has changed, and as Terrence Howard’s
film “Hustle and Flow” says, “It’s hard out here for a pimp.”
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