Monday, November 11, 2013

A co-founder of Twitter recommends "going long" with microblogging

The New York Times has a piece Sunday, in the business section, by Matt Richtel, “A Founder of Twitter Goes Long”, link  It’s a story about Evan Williams, 41, and his blogging platform called simply Medium.  The “about page” emphasizes the idea of collaborative blogging, but also blogging on flexible schedules, for people who sometimes need to go off the grid and can’t or don’t want to have to contribute all the time.  Given today’s modern ideas about altruism, that can make a lot of sense. Williams also discounts the idea that blog or microblog contents should be directed at friends or followers -- although I must say that using whitelists is a good way to make sure that a few dozen or a few  hundred people see your (or my) messages.
I found a blog entry there by Ryan Holiday named “Growth Hacker Marketing”, a title which reminds me a bit of the “guerilla marketing” paradigm of an ad hoc business writers group (associated with the National Writers Union) in Minneapolis back in 2003 when I was living there.  The link is here. The gist of the concept seemed to be to work small at first, use the “degrees of separation” principle and make contacts, in real life as well as online, and build up a geometric but personalized word-of-mouth reputation growth.  This seems at total odds with all the cookie-cutter marketing of PR firms.  

No comments: