The PR Factor offers an article (Aug. 9, 2012) on “AdAge”,
by Yarom Galai, about how search engines (especially Google’s) are placing more
emphasis on uniqueness and depth of content rather than just links and
popularity. The title is “How Google’s ‘Penguin’
update will change publishing, for the better”, link here.
Is this a good development for people who like to
publish for any audience? The article
says “focus more on Facebook than Google”.
Does that mean to focus content on specific lists of audiences who know
you? I would think it’s the
opposite. I would say, offer original
content for all, but try to add something new and original with each posting,
rather than just aggregate the work (and links) of others. Try to say something constructive that you
don’t think anyone else has said in that next movie or book review. Also, try to focus on specific points or
details that you don’t think that many other speakers have yet covered, but
that you think others are going to want to know about soon. (I can see how the “Fiscal Cliff” could
generate those opportunities for writers.)
There is an obscure way that tax negotiations in
2013 could affect small publishers and their relationships with big service
providers. That is, the “carve out” for small businesses using S-corp filings
and the like. There could develop more
concern (both within the iRS and within service providers themselves) in determining just which publishers are “profitable”
in an accounting sense, than in the past.
Somehow this PR article showed up on my smartphone yesterday when I was searching for stuff about the fiscal negotiations.
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