Wednesday, November 07, 2012

With cable viewer monitoring, did the Obama campaign violate the spirit of "do not track"?

Scott Wilson and Phili[ Rucker have a front-page story in the Washington Post Wed. Nov. 7,  “Victory begins with a strong ground game and ends with a perfect storm”, which details how the Obama campaign tracked voter media (cable television) viewing habits in order to place cable ads and also to even keep tabs on individual voters.  This rather disturbing discussion appears in print on p. A44 in the second newspaper column. The story link is here.  

Doesn’t this violate the spirit of “do not track”?  Apparently the Obama campaign bought voter data from cable providers. Is this legal?  Could it do this with Internet search and surfing habits? 

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