Tuesday, October 23, 2012
Can Spotify answer the problem of music piracy? Do people buy more on pinboards than in social media?
Time Magazine, on p. 39, Oct. 15, has a brief story (“A different way to pay for music) about the company Spotify (link) of Daniel Elk, which offers consumers unlimited legal downloads of songs for $9.99 a month, for free with ads. So far, four major record labels have “signed on” to the marketing concept, as a constructive alternative to piracy.
Here’s a video by SquareSpace on Spotify:
On p. 42 there is a brief story about Ben Silbermann’s “Pinterest” (link), an online pinboard of “things you love” or want, rather on “things you do” (especially, I used to think, in the dorm).
The story suggests that the pinboard results in a higher percentage of outright product sales than does Facebook, Twitter, Blogger, and similar social networking and blogging platforms. (From what I recall ten years ago, Linkshare, which could be put on any ordinary website, was predicated on product sales. I don’t know if it still is. I earned a total of $6.99 in 2002 from it, as one of my sources of replacement income after my layoff!)