Wednesday, December 01, 2010

FTC issues report, loosely proposes "do not track"

Today the Federal Trade Commission (FTC) offered a “Privacy Report” as a “framework for consumers,, businesses and policymakers,” in which companies implement “privacy by design” and provide consumers the ability to know when they are being tracked for “behavioral advertising” and offer a usable “do not track” facility. The PDF report is called “Protecting Consumer Privacy in an Era of Rapid Change” and has link here.

The AP, in a story by Joelle Tessler, “FTC proposes 'Do Not Track' tool for Web surfers”, provides detailed analysis (which was reported by ABC tonight in summary) and says that the “do not track” concept is inspired by the “do not call” lists that have circumscribed telephone telemarketing. The link is here.

Again, the media seems unaware of Microsoft’s tool, and of the business model implications of limiting behavioral advertising.

The House will hold hearings on the matter Dec. 2.

No comments: