Thursday, July 08, 2010
Introducing a company that takes on social media marketing best practices and "insidious competition" -- a bit like the online reputation issue, maybe
I found Mr. Telofski on Facebook in connection with a page “Social Media Marketing Best Practices” with this link. Of course, I encourage Facebook users to log on and visit this page.
I also found that he has a company Kahuna Content. His services page gives a good view of what he does (link) with such offerings as “irregular competitor whiteboard service” and “competitive chatter analysis service” which is trademarked.
The piece enclosed in the email discusses particularly an expectation that the BP Deepwater Horizon Oil Spill will lead to much longer lasting impact on BP with investors and the public than did the Exxon Valdez oil spill, because social media will keep the heat on BP. He also adds peer-to-peer communications as another facility that can prolong the reputational difficulties of any company or even individual. This sounds to me like an extension of the “online reputation defense” issue already explored (and a source of business for entrepreneurs like Michael Fertik).
I’m going to publish his piece as a “comment” below. Here is the one link he gives, to Greenpeace’s pace on the Redesign of BP’s logo, here.
Telofski also mentions his book “Insidious Competition: The Battle for Meaning and the Corporate Image”, link here. It’s from iUniverse (a cooperative publisher) and it is a little pricey. I’ll take another look at it soon, as I have a Book Reviews blog.
The publicist is Lynn N. Coppotelli of.SMITH PUBLICITY.
Some visitors are having trouble seeing the third comment. It links to a paper on Palo Alto Networks, "Enterprise 2.0 Applications: Block or Not?" link here.