Wednesday, December 23, 2009
Stay-at-home moms can become "brands" as they drive around town (Today show report)
This morning the NBC Today show introduced a company “Driven Media” which offers people the opportunity to advertise their products by wrapping their autos and going about their normal business. The concept is similar to advertising on transit busses.
The website seems to be here. The “Today Show” presented the concept as particularly appealing to stay-at-home moms, who can earn about $500 a month from the deal. I suppose it could present an issue for people at work if employers objected to a car with a potential competitor’s advertising sitting in their employee lots.
There’s a curious statement on the website: “As a client of DRIVENMEDIA your brand becomes our brand - which is carried through to the Brand Influencers moving your message.”. That raises an existential question about public reputation, even “online reputation”, even if this activity happens in the “bricks and mortar world”.
I do wonder how the “pro traditional marriage crowd” will react to this news story.