Tuesday, January 16, 2007

Family 360 - Executives get performance reviews from families

Betsy Stark of ABC World News Tonight on Jan 16, 2006 gave a report about a company called "Family 360" (website), which provides a "performance appraisal" on a father or mother from other family members. The service appears to be marketed to corporate executives as a brake against deterioration of family life because of corporate job responsibilities. The ABC News link is here. A parent gets a computerized reported scored very much like a job performance appraisal.

Companies will probably say that this kind of service goes hand in hand with Employee Assistance programs. I would hope that this doesn't fall into the recent strategy of "reputation management" that some companies are starting to offer (especially to executives) for the online presence. It does seem to fit the "family values" paradigm.

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