Tuesday, December 12, 2006
Blogs and FTC rule on word-of-mouth selling
Annys Shin has an article in the December 12 2006 Washington Post, "FTC Moves to Unmaks Word-of-Mouth Marketing: Endorser Must Disclose Link to Seller", at this link.
There is a concern that this could affect personal blogs when they endorse a product or service through "word of mouth." It would not appear to affect syndicated advertising, since that is clear to the viewer.
This brings back earlier concerns about political endorsements of candidates by bloggers, in connection with campaign finance reform, which was clarified by FEC rules in early 2006 after much concern following a court opinion. (See The Washington Times editorial Oct 12, 2005 on that.)