Friday, November 03, 2006

Free entry again with Microsoft Office Live

David Pogue has a story "A Web Site to Call Your Own" in the Nov. 2, 2006 New York Times, Business Day Section, C1, in his "State of the Art" series. The URL for Pogue's NYTimes blog is this.

The product, available Nov 15, 2006, would offer a small website and domain name (.com, .org, .net) free for any small business or individual. Microsoft expects to make money by upgrades from webmasters, and by addons, especially advertising packages. There will be a product called AdManager that manages the placement of paid ads on other sites or search engines within a user specified budget.

Microsoft's link for this is here.

This story sounds like another free entry offering with the "wild west" mentality that is getting some people into trouble (see the previous post on this blog). Nevertheless, it sounds as though Microsoft has designed this offering to appeal to the "serious businessman" with transaction processing in mind. I can see how it could be appealing, for example, if someone wanted to start an IT recruiting business.

I did have a domain name "" which was an acronym for "High Productivity Publishing," for selling the first two of my books. After a cooperative publisher took over most of the publishing (with print-on-demand, as the first printing of the first book was sold out by the start of the year 2000), I saw less justification for keeping a domain name like that, and I relinquished it around Aug 1, 2005. I merged all of my content onto the domain with a much more politically descriptive name, Hppub appears to be in use with an overseas online casino company with no relationship to me.

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