Monday, September 19, 2016

"Adblock Plus" may be setting itself up as a gatekeeper of acceptable website ads


The New York Times has a Business Day article Monday September 19, 2016, “An Ad Blocker, Create to Protect Users from Ads, Instead Opens the Door”, by Sapna Maheshwari in her advertising column (Madison Avenue).
 
The article is about a company Adblock Plus which appears to be setting itself as a recognized industry gatekeeper for deciding what ads are acceptable enough to be pro-actively whitelisted.  This is a potentially “dangerous” idea.


 
The user installs the product in her browser, which effectively gives the company the power to decide with ads ought to be “publishable”.

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