Here are two opposing viewpoints on the “ice bucket challenge” as a fundraising gimmick for raise money for ALS research (link) . Forbes has a “pro” position by Christine Gibson, link here.
Update: Aug. 30
The Ice Bucket Challenger has attracted other somewhat negative publicity. Popular Belgian singer and actor Timo Descamps, living in LA, took the challenge by running into the Pacific Ocean at night and making a selfie, but encouraging the viewer to give to any charity, not just ALS.
The Dallas Morning News, with a dose of libertarian-style conservatism, writes "Those issuing challenges are not only telling others what causes to support, but are also saying that if they don't, they must suffer a penalty" (link).
ALS had even proposed a trademark for "ice bucket challenge" but then dropped it.