Thursday, May 09, 2013
New York Times modifies paywall to exempt videos; Dish and Washington Post go to paywalls
Newspapers are starting to experiment more with their paywalls.
The New York Times has tightened loopholes (“NYClean”, regarding “bookmark-lets”) but will soon exempt video from the paywall, as it tries to become a more video friendly outlet. It says it will build franchises around brands connected to the paper. The content will be developed by Acura and Microsoft (and Bing). “Paid Content” has a story here.
Andrew Sullivan has started a $1.99 a month content payment policy for his site, The Dish, and says that the Dish actually needs to raise $900,000 to operate. It appears that when individual journalists have columns on corporate sites, their "sponsors" expect them to bring in certain specified amounts of revenue -- that's how it works. You can find the subscription link at the top of the page, here. It’s also “only” $19.99 a year.
And The Washington Post has announced it will launch a “leaky” paywall this summer. The paywall will not count visits that come from Google or social media, and exempt some categories of people.
The Post has its story here.
The start date for the paywall policy was not provided yet.
The Post does charge for some archived articles, as do many papers.
According to the video above, the New York Daily News is also considering a paywall.
As a practical matter, paywalls don’t matter much to people with paid home subscriptions, because they are usually included in some sort of arrangement. But some people don’t like home subscriptions because of the potential security problems – of having to stop them to go away, and with recent stories (in the LA area) of vacation stops leaking to burglars through distribution channels. Some papers have tightened their procedures for handling stops for this reason, requiring sooner notification. Some authorities think it is important to have the social neighborhood connections (“social capital”) to get neighbors to remove newspapers or unwanted commercial or political fliers from homes. (USPS stop mail delivery seems very secure.)
Many smaller town newspapers have put in paywalls, which sounds self-defeating as major stories are usually available from larger news organizations. One problem is that most people cannot reasonably subscribe to many smaller local papers, so it is harder for anyone to keep up with local news in many different areas.
My blogs to link to papers that have paywalls. Users are responsible for being able to access the links, either by staying within a free limit, or having paid the piper.
Youtube embeds are usually free, however, except for some complete motion pictures which can be rented for low fees for viewing,
I'm in "no position" to consider the same measure as Mr. Sullivan. But after I get farther in my own content plans, it seems possible I could "join forces" with some others, and strategies could change. But nothing now.