Thursday, November 01, 2007

"Do not track" proposals with FTC could be gaining traction


Today, November 1, 2007 Catherine Rampbell has a Business Section, p D1 in The Washington Post, “’Do Not Track’ Registry Proposed for Web Use: Online Behavior Used to Tailor Ads.” Link is here. "Do not track" as a buzzword has a public emotional appeal similar to "do not call".

There will soon occur a two-day conference on behavioral advertising sponsored by the Federal Trade Commission. There is supposed to be a self-policing system called the Network Advertising Initiative. and it has a response to this “do not track” (similar in spirit to “do not call”) proposal here.

The World Privacy Forum maintains that only an about 25% of corporate advertisers are members of the NAI.

Louise Story has a New York Times story Oct. 31 “Online Marketers Joining Internet Priacy Efforts” here.

The Electronic Privacy Information Center has a short blurb on this Oct. 31, here.

Some people feel that more control of ‘tracking” could improve the effectiveness of Internet advertising, leading it to people who want to see it.

Internet advertising is important in supporting blogging (although it doesn’t yet appear to me that a “do not track” list would affect it) and citizen networked journalism, and could be an important source of funds for improving the quality of encyclopedia-like database repositories (linking opinions to facts, as I have often discussed) in the future. This issue bears careful watching.

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